Algorhythm
Working as Head of Design in a music marketing strategy startup. In charge of UI/UX, creative direction, brand identity, and shipping product.
TIMELINE
Jul 2025 - present
ROLE
Head of Design
TEAM
Zach Meyer (Founder and PM)
Olivia Nazari (Designer)
Camila Paleno (Developer)
Clients
Warner Music Group
Sony Music Group
AWAL
TOOLS
Figma
Illustrator
Notion
Discord
PROBLEM
Music marketing teams are facing extreme difficulty navigating social media content for their campaigns
How can we provide hyper-specified data and content for music marketing campaigns?
SOLUTION
Extract social media content tailored to music campaigns; leverage this data for campaign direction
USER FLOW
Users are taken through the platform emulating that of a real marketing campaign
DESIGN GOALS
Simplify dense information so it is digestible and usable for music marketers
Achieve clarity and create a free-feeling creator platform that highlighted the user’s visual content, as well as informed with quantitative data
FIRST ROUND ITERATIONS
Overwhelming, busy, cluttered; relies heavily on user prompts and clicks across screen
FINAL ITERATIONS
I prioritized negative space in the new layout. I added large boarders and separated campaign sections with tabs. This new method provided easy access and clear information architecture
LAYOUT CHANGES
Before
Overwhelming and cluttered
Information is spread across entire screen
After
Open interface with wide boarders, separated tabs, and quick access toolbar
The bottom body acts as a one-size-fits-all for displaying content and media. This method creates consistency for the user and simplifies layout
USER INTERACTION - VINYL
When picking similar sounds, users can flip through songs like tracks on vinyl
QUICK ACCESS TOOLBAR
Filter settings are condensed into a top bar to free up space and provide quick access for the user
Before
After
ADDING FILTERS
Users can adjust and specify data based on song choices
ORGANIZING DATA + CONTENT
Personas and demographic charts are separated by tabs
Before
After
CUSTOM ICONS
Similar sounds
User personas
Content creators
Creator outreach
Manage subscription
Algorhythm
Working as Head of Design in a music marketing strategy startup. In charge of UI/UX, creative direction, brand identity, and shipping product.
TIMELINE
Jul 2025 - present
ROLE
Head of Design
TEAM
Zach Meyer (Founder and PM)
Olivia Nazari (Designer)
Camila Paleno (Developer)
Clients
Warner Music Group
Sony Music Group
AWAL
TOOLS
Figma
Illustrator
Notion
Discord
PROBLEM
Music marketing teams are facing extreme difficulty navigating social media content for their campaigns
How can we provide hyper-specified data and content for music marketing campaigns?
SOLUTION
Extract social media content tailored to music campaigns; leverage this data for campaign direction
USER FLOW
Users are taken through the platform emulating that of a real marketing campaign
DESIGN GOALS
Simplify dense information so it is digestible and usable for music marketers
Achieve clarity and create a free-feeling creator platform that highlighted the user’s visual content, as well as informed with quantitative data
FIRST ROUND ITERATIONS
Overwhelming, busy, cluttered; relies heavily on user prompts and clicks across screen
FINAL ITERATIONS
I prioritized negative space in the new layout. I added large boarders and separated campaign sections with tabs. This new method provided easy access and clear information architecture
LAYOUT CHANGES
Before
Overwhelming and cluttered
Information is spread across entire screen
After
Open interface with wide boarders, separated tabs, and quick access toolbar
The bottom body acts as a one-size-fits-all for displaying content and media. This method creates consistency for the user and simplifies layout
USER INTERACTION - VINYL
When picking similar sounds, users can flip through songs like tracks on vinyl
QUICK ACCESS TOOLBAR
Filter settings are condensed into a top bar to free up space and provide quick access for the user
Before
After
ADDING FILTERS
Users can adjust and specify data based on song choices
ORGANIZING DATA + CONTENT
Personas and demographic charts are separated by tabs
Before
After
CUSTOM ICONS
Similar sounds
User personas
Content creators
Creator outreach
Manage subscription
Algorhythm
Working as Head of Design in a music marketing strategy startup. In charge of UI/UX, creative direction, brand identity, and shipping product.
TIMELINE
Jul 2025 - present
ROLE
Head of Design
TEAM
Zach Meyer (Founder and PM)
Olivia Nazari (Designer)
Camila Paleno (Developer)
Clients
Warner Music Group
Sony Music Group
AWAL
TOOLS
Figma
Illustrator
Notion
Discord
PROBLEM
Music marketing teams are facing extreme difficulty navigating social media content for their campaigns
How can we provide hyper-specified data and content for music marketing campaigns?
SOLUTION
Extract social media content tailored to music campaigns; leverage this data for campaign direction
USER FLOW
Users are taken through the platform emulating that of a real marketing campaign
DESIGN GOALS
Simplify dense information so it is digestible and usable for music marketers
Achieve clarity and create a free-feeling creator platform that highlighted the user’s visual content, as well as informed with quantitative data
FIRST ROUND ITERATIONS
Overwhelming, busy, cluttered; relies heavily on user prompts and clicks across screen
FINAL ITERATIONS
I prioritized negative space in the new layout. I added large boarders and separated campaign sections with tabs. This new method provided easy access and clear information architecture
LAYOUT CHANGES
Before
Overwhelming and cluttered
Information is spread across entire screen
After
Open interface with wide boarders, separated tabs, and quick access toolbar
The bottom body acts as a one-size-fits-all for displaying content and media. This method creates consistency for the user and simplifies layout
USER INTERACTION - VINYL
When picking similar sounds, users can flip through songs like tracks on vinyl
QUICK ACCESS TOOLBAR
Filter settings are condensed into a top bar to free up space and provide quick access for the user
Before
After
ADDING FILTERS
Users can adjust and specify data based on song choices
ORGANIZING DATA + CONTENT
Personas and demographic charts are separated by tabs
Before
After
CUSTOM ICONS
Similar sounds
User personas
Content creators
Creator outreach
Manage subscription